The 3PT Open is a high-stakes three-point shooting competition similar to the one held during NBA All-Star Weekend. Competitors in the event hope to win the grand prize of $100,000 for first place. The 3PT Open needed a starting point for an identity that legitimized their organization and made the tournament feel like a part of professional basketball.

Andiamo Studio was hired to develop a logo for the 3PT Open as exciting as the tournament itself. The logo features the hand sign that referees and players hold up when they make a three-pointer - a common and well-recognized gesture in the basketball world. A basketball at the bottom of the mark grounds the logo in the subject matter while slightly arched text adds energy as it sits between the two elements. The rounded corners at the top of the mark nod to the NBA logo while the logo shape as a whole resembles the “key” on a basketball court.

The logo works exceptionally well in both large and small applications. It’s been displayed digitally and successfully printed on a variety of mediums including difficult surfaces like the custom basketballs used for the tournament. Andiamo Studio was happy to collaborate with the 3PT Open and proud to exceed their expectations.